Privacy Policy

Last updated: 12 October 2026

This Privacy Policy explains how Punter Lane ("we", "us", "our") handles personal data when you visit punterlane.com (the "Site"). We act as the data controller for the information described here and we process it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information we collect

We keep the data we collect to a minimum. It may include:

Technical data: IP address, browser type and version, device type, operating system, referring page, and the pages you view on the Site.
Campaign data: tracking parameters attached to the link you arrived on (for example a click ID or campaign name), which may be passed to the operator you click through to.
Contact data: your name, email address and message content if you get in touch with us.

We do not ask for, and do not want, payment card details or casino account login information. You give those directly to the operators you choose to join.

2. How we use your information

To run, maintain and improve the Site and keep it secure.
To understand which pages and offers are useful, using aggregated analytics.
To attribute visits and sign-ups to us under our affiliate agreements with operators.
To answer your questions and complaints.
To meet our legal and regulatory obligations.

3. Our legal bases

We rely on our legitimate interests to operate and improve the Site and to track affiliate referrals; your consent for non-essential cookies; and legal obligation where the law requires us to keep or disclose information.

4. Cookies and tracking

The Site uses a small number of cookies and similar technologies. Essential cookies keep the Site working. Analytics and affiliate tracking cookies, which may be set by us or by operators and affiliate networks when you click an offer, help us measure traffic and receive commission. You can block or delete cookies through your browser settings; some features may not work as intended if you do.

5. Affiliate links and third parties

When you click "Claim Offer" or a casino logo you leave the Site and go to a third-party website. That operator becomes responsible for any data you provide to it, under its own privacy policy. We encourage you to read it before you register.

6. Who we share data with

We never sell your personal data. We may share limited information with hosting and analytics providers that support the Site, with affiliate networks and operators for referral tracking, and with authorities where the law requires. Where data is transferred outside the UK we make sure appropriate safeguards are in place.

7. How long we keep it

We keep personal data only as long as needed for the purposes above. Correspondence is normally deleted within 24 months, and analytics data is retained in aggregated or anonymised form.

8. Your rights

You have the right to access your data, have it corrected or erased, restrict or object to its processing, request a portable copy, and withdraw consent at any time. To exercise any of these rights, email [email protected]. If you're unhappy with how we've handled your data you can complain to the Information Commissioner's Office at ico.org.uk.

9. Children

The Site is meant only for people aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a minor has sent us personal information, please contact us and we will delete it.

10. Security

We use reasonable technical and organisational measures, including HTTPS encryption, to protect the information we hold. No online service can guarantee complete security, however.

11. Changes to this policy

We may update this policy from time to time. The date at the top of the page shows when it was last revised.

12. Contact

Questions about this policy can be sent to [email protected].

Postal address: